About · Nu.sense Brand Lab

A Venture by Zurich Graphics
  • Zurich Graphics
  • Lucid The Artistry
  • Octik AI Lab

New Name.Thirty YearsOf Craft

Nu.sense Brand Lab is a Zurich Graphics venture. Same studio, same standards, now open to every industry beyond real estate.

Still from the Nyalkaran Pharma film: a girl beside a newborn

Nyalkaran Pharma · Film

Why Nu.sense Exists

Pretty Is Easy. Picked Is The Job. 

Plenty of brands look good. Far fewer get chosen. Nu.sense exists for that gap, finding the reason people should pick you, then making people stop for it.

Not different for show. Different because sameness doesn't sell.

Hira Hing hoarding on the highway outside Vadodara

Hira Hing · Outdoor

The Dot Is There For A Reason

A Pause, Then A Choice. 

The dot in Nu.sense is a small interruption. It's the second someone stops, looks again and picks you.

Every pack, film and stall we make is designed for that second.

Cream & More sitafal tub, the pack as it reaches the freezer

Cream & More · Packaging

How We Work

Sense First. Then Surprise. 

We understand before we design. Category, customer, competition, then the brief.

Thinking and making, one team. The idea doesn't get lost between the strategy deck and the print shop.

The file isn't the finish line. Printed packs. Built stalls. Launched campaigns.

Tanvika Polymers exhibition stall, rendered before the build

Tanvika Polymers · Exhibition

Different Shelves. Same Job.

Hira HingLegacy Brands Face A Modernisation Trap.FMCGBrand IdentityPackagingRetailOutdoorAmoryaThe Baby-Care Aisle Is Loud, Crowded And Visually Repetitive.Baby CareBrand IdentityPackagingContentNyalkaran PharmaCold Data Informs. Warm Stories Build Trust.HealthcareFilmSocial VideoTanvika PolymersTechnical Specs State Facts. Strategic Positioning Wins Contracts.IndustrialB2BCorporate CommunicationExhibitionGeekayInformation Overload Confuses Buyers. Structured Clarity Drives Sales.Food & NutritionProduct CommunicationCatalogue
Tanvika PolymersTechnical Specs State Facts. Strategic Positioning Wins Contracts.IndustrialB2BCorporate CommunicationExhibitionNyalkaran PharmaCold Data Informs. Warm Stories Build Trust.HealthcareFilmSocial VideoHira HingLegacy Brands Face A Modernisation Trap.FMCGBrand IdentityPackagingRetailOutdoorAmoryaThe Baby-Care Aisle Is Loud, Crowded And Visually Repetitive.Baby CareBrand IdentityPackagingContentGeekayInformation Overload Confuses Buyers. Structured Clarity Drives Sales.Food & NutritionProduct CommunicationCatalogueNyalkaran PharmaCold Data Informs. Warm Stories Build Trust.HealthcareFilmSocial Video

Born InsideZurich Graphics

For over 30 years, Zurich Graphics has built brands for developers and premium businesses across India. Along the way the craft grew past one industry: spice packs, pharma films, polymer catalogues, expo stalls. Nu.sense Brand Lab gives that work its own home.

30+

Years of craft

70

Projects

8

Capabilities

37

Categories

Still from the Nyalkaran Pharma film, shot in a gym

Who You’ll Work With

Senior people. No relay team.

The person who reads your brief is the person at the press check. No hand-offs to juniors, no story lost in translation.

Just people who have done this for three decades and still care about the shelf.

The
Honest Bits.

  • Yes. Nu.sense is a Zurich Graphics venture, built on its 30+ years of studio craft.

  • Zurich builds real estate brands. Nu.sense builds everything else, food, pharma, fashion, manufacturing and more.

  • It's the pause before a choice, the moment someone stops and picks you. That's what we design for.

  • No. Launches, refreshes, new packs, campaigns, or one stubborn problem. Bring whichever you've got.

  • Both. Same team, so the idea doesn't get lost between the thinking and the making.